X CLIENTS

Our clients are groups, indie brands, start-ups, retailers, VCs, corporate venture and private equity funds active in beauty and wellness, located in Europe, US or Australasia.

They turn to Palix Unlimited when needing an M&A Advisor, a Board Director or a Strategic Expert who has a proven experience and extensive connections in beauty and wellness.

 

M&A ADVISORY

 
Skyn Iceland

Skyn Iceland

Skyn Iceland is a clean skincare company recognized for its eye masks and eye care products. In 2022, Palix Unlimited managed a majority sale of the business to Impala, a French holding company actively investing in beauty brands. Since then, Palix Unlimited regularly advises management on strategy and new business development.

VISIT COMPANY SITE
https://www.skyniceland.com/

Bon Parfumeur

Bon Parfumeur

Bon Parfumeur is an inclusive and contemporary French fragrance brand sold at leading retailers worldwide, in fully owned stores in Paris and Shanghai and online. Palix Unlimited raised funds with private investors in 2022 and now sits on the Board where it actively participates to the strategy of the brand.

VISIT COMPANY SITE
https://www.bonparfumeur.com/

Bain Capital & Aromazone

Bain Capital & Aromazone

In 2020, Palix Unlimited advised Bain Capital on the potential acquisition of Aromazone, the worldwide leader in DIY Beauty. This involved a full review of competition, a SWOT analysis, a deep dive on digital performance and the construction of a credible international growth scenario.

VISIT COMPANY SITE
https://www.baincapital.com/

Nailberry London

Nailberry London

Nailberry is a London-based non-toxic nailcare brand. Between 2020 and 2021, Palix Unlimited supported the founder in getting the business ready for a sale through business planning, enhanced digital performance, introduction to key distributors and appointment of key managers. In 2022, together with our UK partner, Nnenna Onuba, we managed a successful sale of the business to Silverwood Brands, a British trade buyer, at 5x times revenues.

Nnenna's LINKEDIN
https://www.linkedin.com/in/nnennaonuba/

VISIT COMPANY SITE
https://www.nailberry.co.uk/

Lashilé Beauty

Lashilé Beauty

Lashilé Beauty is a nutricosmetics company and the French leader in wellness gummies. Palix Unlimited provided strategic and financial advice from early stage in 2019 until the successful sale of the business in 2021 to Cooper Consumer Health, a trade buyer, at 3x revenues.

VISIT COMPANY SITE
https://www.lashilebeauty.com/

True Beauty Ventures

True Beauty Ventures

True Beauty Ventures is an early-stage US fund dedicated to premium beauty and wellness. Since 2020, Palix Unlimited serves as Senior Adviser to the fund, notably helping with deal sourcing and expansion of portfolio brands in Europe.

VISIT COMPANY SITE
https://www.truebeautyventures.com/

Revolution Beauty

Revolution Beauty

Revolution Beauty is a publicly listed UK beauty Group with worldwide distribution. Between 2021 and 2022, Palix Unlimited identified and reviewed potential acquisition targets under a buy-side M&A mandate.

VISIT COMPANY SITE
https://www.revolutionbeauty.com/

 

BOARD ROLES

 
Spotlight Oral Care - Made by Dentist

Spotlight Oral Care - Made by Dentists

Spotlight Oral Care, known in the US under the name Made By Dentists, is a leading indie harm free oral care company founded by two Irish female dentists. The brand is available at Boots in Ireland and UK, Target and Ulta in the US and also online for worldwide consumers. Since 2022, Palix Unlimited chairs the Board, ensures a cohesive governance and is actively engaged in growing the business. In 2023, Spotlight raised $4M from Backed by Dentists, a group of 450 American dentists, active supporters of the brand.

VISIT COMPANY SITE
https://www.madebydentists.com/

Les Secrets de Loly

Les Secrets de Loly

Les Secrets de Loly is a fast-growing textured haircare brand founded by Kelly Massol, a successful female French entrepreneur. Following an investment made by Quilvest, a European private equity fund, Palix Unlimited joined the Board in 2022 and brings its international and e-commerce expertise to the business.

VISIT COMPANY SITE
https://www.secretsdeloly.com/

Goodiebox

Goodiebox

Goodiebox is the number one beauty box business in Europe. As a Board member from 2020 to 2022, Palix Unlimited coached the CEO, provided strategic and commercial advice and presented M&A opportunities to the business.

VISIT COMPANY SITE
https://bygoodiebox.com/

Silverwood Brands

Silverwood Brands

Silverwood Brands is a British public company providing business support to consumer beauty brands including, Balmonds (natural skincare for sensitive skin), Nailberry (non-toxic nailcare), Cigarro (men’s self-care), Steamcream (Japanese skincare). Since 2022, Palix Unlimited sits on the Board offering strategic guidance and M&A support.

VISIT COMPANY SITE
https://www.silverwoodbrands.com/

Ieva Group

Ieva Group

Ieva Group is a diversified French beauty group founded by Jean-Michel Karam, originally a tech entrepreneur. Ieva owns several brands including Twin-C (beautytech), Eleanature (natural haircare), Ioma (personalized skincare) and Atelier du Sourcil (the leading destination for eye beauty services in France). Palix Unlimited has been a Board member since 2019, next to leading beauty investors, notably Unilever Ventures.

VISIT COMPANY SITE
https://ievagroup.com/les-marques/

 

STRATEGIC EXPERTISE

 
Augustinus Bader

Augustinus Bader

Augustinus Bader is an award-winning luxury skincare brand sold in omni-channel distribution. From 2020 to 2021, Palix Unlimited advised the founder on digital growth, product diversification and international expansion.

VISIT COMPANY SITE
https://augustinusbader.com/

Friday Bae

Friday Bae

Friday Bae is a new sexual wellness brand targeting GenZs. Palix Unlimited has been involved in the creation of the brand and provides strategic and digital advice to the founder.

VISIT COMPANY SITE
https://www.fridaybae.com

Escobe

Escobe

Escobe is a new and ambitious beautytech platform based in Paris, connecting beauty freelancers with salons and spas. Palix Unlimited is helping the founding team with fundraising and commercial partnerships.

VISIT COMPANY SITE
https://linktr.ee/escobe

Humanoid

Humanoid

Humanoid is a new beauty venture based in Los Angeles, founded by an ex-Apple executive. A catalyst for self-expression, Humanoid offers innovative « skinwear » products. Palix Unlimited, a Senior Adviser since the creation of Humanoid, is actively engaged in fundraising and strategic partnerships.

VISIT COMPANY SITE
http://www.wearehumanoid.com

Proven Skincare

Proven Skincare

Proven Skincare Proven Skincare is the US pioneer in personalized skincare. Since 2019, Palix Unlimited has been a Senior Advisor to the founder on branding, product diversification and growth capital financing.

VISIT COMPANY SITE
https://www.provenskincare.com/

YesforLov

YesforLov

YesforLov is a European pioneer in premium sexual wellness products. Palix Unlimited has been advising the founder on strategy and M&A since the creation of the brand.

VISIT COMPANY SITE
https://www.yesforlov.com/

Nkyaa

Nkyaa

Nykaa is the leading beauty retailer in India, both online and offline. Palix Unlimited is a Senior Advisor to the management, bringing its expertise and extensive industry network to support assortment expansion, private label and international development.

VISIT COMPANY SITE
https://www.nykaa.com/

L’Occitane Group

L’Occitane Group

In 2019, Palix Unlimited advised l’Occitane on the launch of DuoLab, a new personalised skincare device brand. This included recommendations on range, pricing and omnichannel distribution.

VISIT COMPANY SITE
https://group.loccitane.com/